Olympic Games

Olympic Games

Olympic Games - Rio 2016

The Rio 2016 emblem is inspired by the organisers’ vision, which is: “All Brazilians uniting to deliver the greatest festival on earth and proudly advancing our national promise of progress.” It has, as its essence, the concepts of passion and transformation, which both reflect modern-day Brazil. This positioning is supported by four pillars – harmonious diversity, contagious energy, exuberant nature, and the Olympic spirit. These have all been masterfully combined to give Rio 2016 its colourful identity. This emblem is not only a symbol of Rio’s and Brazil’s hopes for these Games but also for the future of the city and country.

Read more: https://www.olympic.org/rio-2016

 

4 things you didn't know about the Rio 2016 Olympics logo 

1. The shapes map the landscape

2. The emblem says 'Rio'

3. The abstract heart

4. Three new forces

Read more: Olympics logo

Published by Senior Library