Supermercado Disco
On Tuesday July 14th our sixth-year students enrolled in IB subject, ITGS (Information Technology in a Global Society), in order to research upon the Information technology in a global society Case study: “Asociación de Supermercados Independientes”. An investigation into Big Data, was done where students were expected to research real-life situations similar to Asociación de Supermercados, and relate their findings to first-hand experiences. Supermercado Disco kindly open his doors in order to help us in this research.
Carlos Pombo: Gerente de marketing, Martín Gómez Gerente de marketing operativo (disco Uruguay) and Agustín Castelli Gerente informática shared their experience with our students on:
- Big Data
- Business intelligence software
- Clustering/pattern analysis
- Data analysis/data analytics
- Data extrapolation
- Data mining
- Data querying
- Data visualization
- Data warehouse
- ETL (Extract, Transform, Load) process
- Forecasting and hypothesis testing
- Marketing
- Behavioural marketing
- Targeted advertising
- Targeted marketing
This was a unique and enriching experience for our students. Our thanks to Mr Pombo, Mr. Gomez and Mr. Castelli for their professionalism and willingness to receive and for sharing their time and knowledge.
